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In 2015, in the middle of the sprawling, metallic roar of Nairobi’s Kamkunji Jua Kali market, a local trader walked up to us with a simple, heavy request: “Nisaidieni kupata soko.”
For anyone who has never stepped into Kamkunji, it is a brilliant but brutal beehive of activity. Ingenuity is everywhere, but so are endless replicas.
When everyone is manufacturing the same metal trunks, wheelbarrows, and kitchenware, price wars destroy profits, and traders end up in a fierce, exhausting race to the bottom for the same few walk-in customers.
We accepted that trader’s challenge. Shortly after, we registered our first outfit under the brand name Reykhamark.
We will be completely honest: the journey was not a straight line of roaring success. We spent time in the field, felt the heavy friction of the market, and quietly drifted off.
We made a comeback, ran for a few years with little digital impact, and signed off again. Anyone who has closely watched our trajectory over the last decade knows this pattern of trial, error, and retreat.
But watu wa kujituma do not quit; they adapt.
Not long ago, we took everything we learned from those silent years and rebranded under the Reykhaa Agency label.
we packed our bags and went on extensive country trips to deeply audit the Kenyan commercial sector. We needed to understand why brilliant local manufacturers remain locked out of high-value markets while cheap, synthetic imports flood our shelves.
The Kamkunji problem remains a burning issue on our menu, but we have made a tactical shift on the economic chessboard.
We are launching our offensive from the Kibra angle, starting with premium, handcrafted leather shoes as can be seen on our website ( https://reykhaa.co.ke ).
Both Kamkunji and Kibra are massive informal economic powerhouses that can keep this country running, yet their master-craftsmen are completely starved of modern digital marketing scale.
For the love of Kenya, for the dignity of our hardworking people, and for our own financial growth as a company, we are stepping onto the social media frontline.
We are deploying world-class, high-converting digital campaigns to connect grassroots artisans directly with the purchasing power they deserve.
The political games have failed us. The economic frontline is where the nation will be reshaped. Sisi ni watu wa kujituma, and our time is now.